Turn your data digital: 5 steps to get your business digitally integrated now!
A business is only as efficient as its processes. Nowadays, too many companies still rely on manual actions and paperwork to run their business. They might also dabble in modern digital systems, which may or may not be connected to their own tools. This leaves them stuck in an inefficient flow where lots of time, effort and resources are wasted. So, what’s the answer? How do you get your processes up to speed in this increasingly digital world? Two words: digital integration!
Digital integration means connecting all of your data and actions into one place, visible to all people involved – employees or customers – on the devices of their choosing. It doesn’t happen overnight, but the operational payoff is, simply put, grand. Let’s break it down into 5 steps:
1. Clear analysis of your processes
Turning your data digital gives you an opportunity to take a good look at your current processes, and your general goals and needs as a company. What platforms do you use? What tools are outdated or obsolete? Is there any data that is duplicated or overlapping? The more your current situation becomes clear, the more you can figure out how to improve your operational efficiency.
2. All data is centralized in a DIH
Next, a digital integration hub (DIH) is set up. This is a structure that will centralize your platforms, databases, processes and tools, depending on your needs. That means no more lonely islands of information, but a rapid flow between complementary and relevant data. Digital integration will also allow you to build on what you already have through an API (application programming interface), allowing your own tools to be integrated into the hub as well.
3. Automation is key
Once you have everything integrated, you can start setting up automated actions, which will strongly benefit the speed and effectiveness of your customer service. For instance, aligning your CRM with your resource planning will give you a crisp overview on your customer’s needs. You can also set up automated marketing processes, for instance for events, like we did in this case study. The use of insights from your newly improved process will also have its effect on your internal decision-making flow, going back to your own marketing strategy as a company.
4. Improved interaction
As your processes become aligned and integrated, your employees will benefit from newly-gained efficiency as well. Since everything can be found in one spot, information will be easy to track, vastly improving internal communication. That means no possible loss of valuable information, no room for human error and no time spent figuring out what’s missing from a customer’s profile. Take a look here how we automated a subscription flow, turning a manual job into an automated one.
5. Follow-up by the click of a button
Once your ecosystem of integrated tools and platforms is up-and-running, there may still be improvements along the line. It’s important to keep score as you would normally do – only now, it’s done by the click of a button.
It should be noted that every company has different professional needs. So, if you’re interested in getting your business digitally integrated, do get in touch for a custom-made 360° solution!
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