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Eva Dew Concept Store

Concept fashion store meets digital transformation.

The Challenge

Eva Dew has always been making her own handbags, jewellery and wallets out of pieces of leather. She thought it was time to step things up. So together with her husband they stoped what they were doing and started a whole new adventure: a concept store. The challenge? Accomplish a digital transformation of our brand and concept store, create engagement and generate traffic to e-commerce and physical store.

The Solution

We started with defining what this concept fashion store should be. What did they want it to be and how could we digitally transform that idea? We developed a website that in fase 2 will be an e-commerce. This website will also be used to engage people, push traffic towards the store, generate a fanbase who’s waiting to be informed about the latest trends in fashion. Using social we made people interact in the store and create a buzz on social.

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Corporate credibility

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Website traffic

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Google ranking

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Email subscribers

Customer engagement went up with more than 65%

As the website went online, a social buzz started. People interacted with the brand and started using the instore hashtag #evadewshopandchill. The baseline “Eva Dew shop, chill and come together” attracted people and draw curiosity. The website generated traffic towards the store and visa versa.

What we’ve done

E-commerce

A mobile ready e-commerce and fashion magazine.

Email marketing automation

Create an email automation flow for magazine subscribers, webshop visitors and existing customers.

Social Engagement

Encourage instore visitors in engaging on social media with the brand. #evadewshopandchill

The results are

As the website went online, a social buzz started. People interacted with the brand and started using the instore hashtag #evadewshopandchill. The baseline “Eva Dew shop, chill and come together” attracted people and draw curiosity. The website generated traffic towards the store and visa versa.

Interested in working with us?

What we do

Digital Marketing
Digital Transformation
Google optimisation
Webdesign
Video & animation
Consultancy
Lead generation

Italian Headquarter

Via Luigi de Campi 18
38121 Trento
Italy

+39 388 65 88 206
info[at]dammid.eu

Belgian Headquarters

Recollettenstraat 13
8620 Nieuwpoort
Belgium

+32 472 82 12 69
info[at]dammid.eu

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