Eva Dew Concept Store
Eva Dew has always been making her own handbags, jewellery and wallets out of pieces of leather. She thought it was time to step things up. So together with her husband they stoped what they were doing and started a whole new adventure: a concept store. The challenge? Accomplish a digital transformation of our brand and concept store, create engagement and generate traffic to e-commerce and physical store.
We started with defining what this concept fashion store should be. What did they want it to be and how could we digitally transform that idea? We developed a website that in fase 2 will be an e-commerce. This website will also be used to engage people, push traffic towards the store, generate a fanbase who’s waiting to be informed about the latest trends in fashion. Using social we made people interact in the store and create a buzz on social.
Customer engagement went up with more than 65%
What we’ve done
Email marketing automation
The results are
As the website went online, a social buzz started. People interacted with the brand and started using the instore hashtag #evadewshopandchill. The baseline “Eva Dew shop, chill and come together” attracted people and draw curiosity. The website generated traffic towards the store and visa versa.